|(left) Mount Pleasant, Liverpool.|
The former 051 Cinema with a 48-sheet carefully wrapped around the
tight curves of the building's east fašade, crudely fitting advertising
space into an existing architectural form.
No commercial adverts at this site take its formal and geometric features into account.
A digital reworking of a Kenneth Noland 'stripe painting' from 1968 is inserted. Distorted, recoloured and rotated almost beyond recongition.
"Unlike many of his contemporaries, Noland didn't use parallel bands
of color until he'd found formats to activate them. Parallel bands were
common in '60s painting, but painters had usually used them in vertical
Horizontal, bands seemed apt to evoke landscape, breaking apart at a horizon implied by a horizontal edge. Upright bands seemed more likely to stand side by side like pickets in a fence." (1)
|(1) From Terry Fenton's 'Appreciating Noland' at www.sharecom.ca|
|Maiden's viewing figure stats for Noland site: 238,000 per week.|